Tips and strategies for Search Engine Optimization are numerous. But aside from placing keywords in Title Tags and using description in the Meta Tag, what else should you be doing to optimize search results?
Insert keywords in the URL strings: Since an important element for search engine optimization is the actual URL — i.e. www.yourwebsite.com/insert-keyword-here– for any specific page, you should include your most important keywords in the URL itself.- Use robust product descriptions: What is your product? How does it work? What are key points about the product that consumers need to know? Write product descriptions with the main purpose of helping customers.
- Display Social Media Buttons: Every product you sell should have social media sharing buttons.
For more tips on SEO (detailed in full) visit Pablo Palatnik’s SEO Pointers for Ecommerce Product Pages at practicalecommerce.com.
-Christopher Lin, lexity.com