If you’ve already begun using Twitter to build your brand awareness and increase your consumer “following,” the best way to do so is to engage in what Shaaz Nasir (Shopify) says is “small talk.” By being more conversational with your tweets, from tweeting interesting YouTube videos to famous quotes related to your industry, you provide an open atmosphere for customers to interact with you. Relying on Twitter solely for customer service or product announcements can easily (and quickly) weigh down your business’s image and reputation as being too serious (and potentially “negative”). The self-proven method of expanding your Twitter following is through the power of the retweet—so give ‘em something worth retweeting!

To read more about using Twitter for ecommerce, read Shaaz Nasir’s article, How to Use Twitter for Ecommerce at shopify.com/blog.

-Christopher Lin, Lexity