Attracting customers and sales from social media is an art that is difficult to perfect and impossible to predict. It is important to remember when utilizing these mediums that many weren’t created with increasing sales in mind, so don’t be discouraged when Facebook likes are leading directly to purchases. According to Jason Falls of Entrepreneur.com, “this doesn’t mean you can’t drive conversions or build a customer base using social media, but that you have to first understand that’s not what customers are turning to many social networks for.” According to the post, the social media site that seems to be driving the most business is LinkedIn. Falls asserts that “networking with sales in mind is more natural on LinkedIn.” For Facebook, the strategy is better to focus less on conversion and more on simply engaging your audience. Just remember, the most important thing to do on any social media platform is to provide compelling content and promotions for followers. 

Read more of Jason Falls’ blog post, How to Drive Sales Through Social Media, via Entrepreneur.com.

-Julia LaSalvia, Lexity