The key to distributing your site content comes with the importance of keywords and a simple acronym—SEO (search engine optimization)—ensuring that your site ranks highly across all search engines. But, let’s be honest with ourselves, we’ve all been confused by SEO at one point. In order to make the term, SEO, easier to understand, Jill Kocher (ecommerce expert at practicalecommerce) provides four visuals to describe the process by which a site’s content is crawled by search engines (i.e. the process by which Google, and others, decides whether your site is worthy of rank #3 or #541).
As a simple explanation, keyword prominence is most important. Your site, regardless of how visually stunning it might be, needs to include highly relevant phrases (the phrases that are most searched by your preferred customers/audience) in highly relevant places like the “title tag” or “meta description.” “Using a keyword phrase at the beginning of the title tag is more prominent to search engines than using it at the end of the body copy, which in turn is more prominent than using the keyword in an image’s alternative attribute.”
To read (and see) more, visit Jill Kocher’s blog post, 4 Simple Visuals to Explain SEO.
-Christopher Lin, Lexity
