Lauren Hill provides 5 fantastic ways to reward customers in an article published for volusion.com (@volusion). But if you’re looking for a more creative and inspired approach, consider the use of social media in 2 of her tips: social shout outs and video.
Social Shout Outs: The fact of the matter is, your customers most likely have a social networking presence (from Twitter to Facebook and Pinterest). Yet more importantly, everyone likes a little personalized attention! Use your social networking channels to send a personalized shout out to a specific customer. Thank them for their loyalty. Mention a suggestion they had. Or just retell their experience with your online store. As an example, check out the tweet from @CocaCola above!
Video It: If you’re looking to really be creative, though, online video has been shown to be incredibly effective. Film yourself or an employee thanking customers right off the bat. Video allows customers to see a face when they think about your company; and that can make all the difference when customers look to your online store amidst your competition.
To read more about how to reward online customers, visit Lauren Hill’s blog post, Thank You for Being a Friend: 5 Fantastic Ways to Reward Customers.
-Christopher Lin, lexity.com