Tag Archives: content marketing

Social Media Marketing Tips for Easy Content Sharing

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One of the easiest ways to lighten the load of your content sharing and improve customer evangelism is to set up a Buffer account. Okay, so we’re not explicitly endorsing the application. But, in order to launch an effective evangelist strategy, your small business needs to maintain a cohesive schedule of posts, tweets and updates. It’ll free up the time you devote to managing your social media accounts, and give you some leg room to run other aspects of your business. “By sharing content via Twitterfeed or Buffer ensure that you have clear goals in mind like driving revelvant traffic to your website and setup applicable campaigns to track key metrics that matter for your business.”

For more tips on easy content sharing, check out TrendSlide’s article, Social Media Marketing Tips for Easy Content Sharing.

-Christopher Lin, Lexity

Using Color on Your Website – and to Increase Site Sales

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We thought we’d include a pretty interesting article about increasing site sales… through the use of color! “Content may be king – but unlike a king, content has to earn its power first. Once you have the right words, you need to present them with clarity.” Robert Asumendi (HEROweb and ecommerceblog.mightymerchant.com) runs through a concise protocol about the use of color on your website in an article dug up from September of last year. 

Petals of a Flower Shaded in All Primary ColorsAs just one tip, Asumendi recommends the common adage, “less is more.” More than anything, colored fonts should be used to highlight important keywords or aspects of your page and should not in any way be abused. The sophistication and polish of your website can easily be dismantled through the use of too much color. Use too much color and the luster of your website becomes, well, less lustrous. More than that, use too much color, and even if you’re using highly popular keywords (increasing your chances at a higher search engine ranking, SEO), visitors to your site will be averse to returning.

Suggestion: visit a few of your favorite websites and use their use of colors as a template for your own website.

Asumendi says, “In a trained graphic designer’s workflow, most of that organization happens before color is even considered. In other words, arrange your copy blocks, change font sizes, work with weights and styles, and then apply color as the final step when you need yet another level of differentiation.“

To read more about using color for your online store’s website, read Asumendi’s article, Using Color on Your Website.

-Christopher Lin, lexity.com 

Why Your Business Needs a Blog

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Here’s a quick piece of insight…

Maybe you’re not the best at writing (or so you say). And maybe you’re not the most creative (or so you think). But, that shouldn’t stop you from creating a blog. As a matter of fact, the payoff in the end for blogging has proven to be well worth it for online stores and any other type of business for that matter.

RSS LogoThrough the creation of a blog, you become an expert to your customers, seem even more relatable (speaking like a normal human being, instead of a far-off technology-based etailer) and drive web traffic with quality content. With a blog, you’re able to build links to and from your own site, giving Google even more content to crawl through for search optimization. The idea behind content marketing isn’t simply the creation of “substance” (i.e. all that mumbo-jumbo), but rather the creation of searchable “content” with which potential visitors to your online store can see when they search for a general topic, product or idea. You’re not just saying something – through the creation of a blog, you give your online store a new “location” for customers to visit at an inexpensive price. 

Short and sweet, the creation of a blog expands the potential reach of your business… and if you’re hoping for your online store to take off and expand profit-wise, the extent of your business is imperative.

-Christopher Lin, lexity.com