Category Archives: Awareness

Sugarplums, Snowflakes, Sales

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The holiday season is upon us and according to the National Retail Federation’s Holiday Consumer Spending Survey, holiday sales will increase 4.1%.  One way to get in on this sales increase is by boosting your product’s awareness. By using your website and social media to promote your company, you will increase name recognition and ultimately gain more visitors to your site. A recent blog post from the U.S. Small Business Administration describes how “online presence, email marketing, and social media networks are great ways to target and connect with local consumers during the holiday season, whether it’s through timely updates, compelling calls-to-action, promotions or discounts.” Additionally, the post also provides specific advice on how to capitalize during the holidays. Some ideas included are hosting an open house and getting involved in local charity events. 

To get more advice on how to prepare for holiday shopping, read Calvin W. Goings’ post Sugarplums, Snowflakes, Sales via SBA.gov.

-Julia LaSalvia, Lexity

Content, The Heart and Soul of Your Online Brand

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The importance of content for an online store should never be underestimated. According to a recent post by Jeff Bullas, “having inspiring and educational content is one thing, but distributing and marketing that content is vital to promote a global brand.” In the post, Bullas uses a case study of the online retailer, Mr Poter, a men’s fashion store. The company managed to acquire more than 1 million unique browsers, include 150 brands on their site, and ship to 170 countries in less than a year.  Bullas believes this seemingly impossible feat was achieved because of the “great content in various media formats that educates, informs and provides” information to their subscribers. Mr Porter utilizes a variety of different social media sites, including Facebook, Twitter, YouTube, all of which display original content.

Read more of Jeff Bullas’ post, “Content, The Heart and Soul of Your Online Brand” via JeffBullas.com

-Julia LaSalvia, Lexity

3 Tips to Gain a Quality Twitter Following

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Do you find yourself living in a world of Twitter obscurity? Don’t worry, you’re not the only one. With an estimated 175 million tweets sent per day, gaining attention from your followers takes some strategy and fortunately, we found just the article to provide you with the necessary information to kickstart your twitter dominance.  In a recent blog post by social media strategist Rebekah Radice, the first step is to find consumers that are interested in your message.  Building a database is crucial to enlarging your scope and getting your Twitter page seen by as many potential clients as possible. Radice also describes ways in which you can increase website traffic. One such way is by connecting your blog to Twitter and notifying your followers every time you post a new article.

For more tips, check out Rebekah Radice’s blog post 3 Tips to Gain a Quality Twitter Following via RebekahRadice.com.

-Julia LaSalvia, Lexity

Social Media Strategy: 7 Tips On How to Use Hashtags on Twitter

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Creating a company twitter is a great way to increase brand awareness. But with over 200 million tweets posted each day, it can be hard to get your tweets to stand out.  According to Jasmine Henry, a little education in the proper use of hashtags could be the solution!  An understanding of strategic hashtag usage on Twitter can help your company in a variety of different ways.  It can assist you in networking with other small business owners, performing market research through crafty social media stalking and most importantly, generating buzz around your product!  In the post, Henry details the seven most effective ways to get your name out in the Twittersphere.

Read more of Jasmine Henry’s blog post, Social Media Strategy: 7 Tips On How to Use Hashtags on Twitter via Business2Community.com

-Julia LaSalvia, Lexity 

Use Tumblr for Brand Awareness

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It is common knowledge that social media sites are crucial to increasing brand awareness, but did you know there is more to the social media world than just updating your Facebook and Twitter? In Bill Faeth’s new blog post for Inbound Marketing, he discusses how utilizing Tumblr could be the most effective social media platform for increasing your company’s visibility. So why is Tumblr so special? According to Faeth, “millenials rule on Tumblr.”  Over half of all Tumblr users are under 25 years old.  Additionally, the site allows users to upload high-resolution photos and be a little more creative than sites like Twitter and Facebook.  Unlike traditional blog-type websites, Tumblr also allows user distribute videos or infographics detailing their products.

Read more of Bill Faeth’s blog, Use Tumblr for Brand Awareness, via InboundMarketingAgents.com

-Julia LaSalvia, Lexity 

How to Optimize Brand Awareness and Impact Consumer Behavior

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Have you ever wondered why customers choose certain products over others? In a blog post for Young, Fabulous and Self-Employed, Erica Nicole discusses the psychological processes behind why customers decide to buy products from different websites. Before purchasing, customers undergo five stages of decision-making and this article explores the first two: problem recognition and information search. A strong understanding of these psychological processes can be beneficial in terms of figuring out ways to maximize brand awareness. According to Nicole, “as you learn more about your target audience and ‘where they play’ so to speak, you’re better equipped to prioritize and focus your marketing efforts – which in turn will save you time and money.”

Read more of this article How to Optimize Brand Awareness and Impact Consumer Behavior via www.yfsentrepreneur.com

-Julia LaSalvia, Lexity 

8 Tips for Building Your Brand on the Cheap

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Need to build brand awareness, but not overly burdened with extra marketing funds? Most small business owners are in the same boat as you—which is why today’s recommended reading on brand awareness is Lauren Drell’s 8 Tips for Building Your Brand on the Cheap. Lauren suggests providing “Killer Customer Service” and “Collaboration” as inexpensive techniques for expanding your brand’s reach.

Read all of Lauren Drell’s tips in her article 8 Tips for Building Your Brand on the Cheap via www.mashable.com

Facebook Tools To Increase Brand Awareness

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What Facebook tools can a small business person use to bump up their brand’s awareness? Valerie Killifer, former editor of FastCasual.com, recommends and reviews six Facebook tools you can use to promote your business and provides twelve tips for creating fan engagement. However, Killifer does point out that “First and foremost, as a small business owner you need to understand that social media is not FREE!  Social media takes time, money and consistency to build a community that is loyal to your brand.” So plan to dedicate some real time to any social media campaigns to see real results.

Read all of Valerie Killifer’s article Facebook Tools To Increase Brand Awareness via socialbizdiva.com

-Michelle Crawford, Lexity

SMS Marketing Case Study: How Macy’s Drives Sales Through Text Marketing

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Presidents and posh departments stores do it—maybe you should, too. What is it? SMS marketing. According to CallFire.com, a telephony pioneer and SMS gateway, “One of the most effective ways small businesses can communicate with their clients and build their mobile database is through SMS text messaging. Due to the ubiquity of mobile devices, SMS marketing is an ideal solution for local retail stores to communicate with customers and build brand awareness.” Their post outlined how a recent SMS text campaign by Macy’s not only invited opted in customers to take 15% off end of summer goods, but also exposed this customer base to shopping via Macy’s mobile site.

Read the whole article here: SMS Marketing Case Study: How Macy’s Drives Sales Through Text Marketing via tesla.callfire.com

-Michelle Crawford, Lexity

Build Brand Awareness by Being Consistent

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Consistency is the key to building brand awareness says Caroline McDevitt, author of our featured article today. Making your brand recognizable by color, logo and catchphrase is just the beginning, though. You also need to make communication cohesive. McDevitt says, “Maintain consistency wherever your brand goes, whether it’s in an email, your email signature, your website or a letter.” Marketing and branding make a pattern that you want all your customers to follow, right to your door!

Read this article by Caroline McDevitt at Build brand awareness by being consistent via www.flyingsolo.com.au

-Michelle Crawford, Lexity