Two important lessons for promoting brand awareness on Facebook can be learned from looking at the “Top 10 Small Business Facebook Pages,” chosen by Social Media Examiner: 1) a stunning cover photo (i.e. smart visual branding) can go a long way; and 2) balancing valuable and fun posts is crucial. Take a look at Social Media Examiner’s choice for #1 just below.
If you intend to use Facebook as a marketing tool for your small business, you need to devote just as much time and energy into it as you would any other marketing endeavor. The key to accomplishing the first lesson above (creating a great cover photo) comes with 1) figuring out the personality of your small business, 2) brainstorming multiple ideas to capture that personality in an image, 3) centering the attention around your main product (or products) in the image, and 4) receiving feedback from others before publishing.
The key to the second lesson comes with practice. Take a look at Phil Mershon’s post, Top 10 Small Business Facebook Pages, to learn more about promoting brand awareness through Facebook.
-Christopher Lin, Lexity