Building a strong base of loyal customers requires an understanding of the customers themselves—who they are, what they want. “It’s hard to build repeat business if you don’t know what your customers value. One way to do that effectively is through customer relationship management (CRM) software,” says ecommerce expert, Jeff Wuorio (Microsoft Business for Small & Midsize Companies). For any loyalty-building attempt to be successful, customer relationships need to be analyzed rigorously. Wuorio recommends attention be paid to purchasing histories. But with the advances of CRM (customer relationship management) softwares, relationships can be annotated and discussed in a much more expansive fashion, in addition to their purchasing histories. By maintaining a database that includes reviews and conversations with and from customers, you’re capable of effective outreach.
For 6 more tips on gaining repeat (loyal) customers, visit Suoro’s post, How to Get Repeat Customers: 7 Steps.
-Christopher Lin, Lexity