If you’ve already begun using Twitter to build your brand awareness and increase your consumer “following,” the best way to do so is to engage in what Shaaz Nasir (Shopify) says is “small talk.” By being more conversational with your tweets, from tweeting interesting YouTube videos to famous quotes related to your industry, you provide an open atmosphere for customers to interact with you. Relying on Twitter solely for customer service or product announcements can easily (and quickly) weigh down your business’s image and reputation as being too serious (and potentially “negative”). The self-proven method of expanding your Twitter following is through the power of the retweet—so give ‘em something worth retweeting!
By maintaining a professional customer service page (complete with a Customer Support FAQs section) and easing customer risks with “satisfaction guaranteed” types of incentives, you improve your small business’s chances of increasing site salesand fostering customer loyalty. In an blog post for Shopify, trusted ecommerce expert Mark Hayes states, “the more complete your customer service FAQs, the more confident an online shopper will be buying one of your products” and “increase the credibility of your site (and increase the chance that they’ll buy something from you) by addressing the concern up front.”