With search engine optimization (SEO) in mind, press releases can serve as exceptional tools for distributing your site’s content and building brand awareness (i.e. improving the ranking of your site in relevant search engine queries, ensuring that your site content’s “findable,” and informing online users about what your online store is all about). Brian Bille—president of Kinetic Marketing, as quoted by Paul Chaney, practicalecommerce.com— says, “You’ll not only share news to make your PR department happy, but accrue even more value via inbound links to your site.” This “double benefit” of press releases, then, eases the effort needed for your site to be “linked to” organically. Instead of waiting for online users to link to your site via blogs, Tumblr, Twitter posts, etc., on their own and by their own decision you actively gain a “link”, or a +1 (roughly) in terms of Google rankings, by sponsoring a press release yourself.
For more information on press releases and how they can improve your site’s distribution, head over to practicalecommerce.com and read Paul Chaney’s article, Writing Social Media Press Releases: 3 Tools to Help.
-Christopher Lin, Lexity