How do you optimize your site’s distribution for search queries specifying a location? (for example, the search query, “Mountain View crafts store”) The solution—individual URLs for your store’s locations. “Without individual URLs for individual store locations, the store information can’t be indexed and returned in organic search results.” Search results (greatly impacted by the URLs of the results themselves) are based on their relevance to the search query at hand. Even if your online store’s “location page” includes text related to its individual addresses, when those addresses aren’t given their own URLs, their chances of popping up at the top of a SERP (search engine results page) are diminished as a direct result of their seemingly “irrelevant” URL.
To read more about how to optimize your locations pages, read Jill Kocher’s article, SEO: Can Local Searchers Find Your Stores?
