There are thousands of articles all related to customer conversions and site sales (i.e. getting that online visitor to click ‘purchase’ on your website), and a thousand more “best” strategies to do so. Soon enough they all get a little boring to read—so, why not be creative with your conversion efforts? Telling “your” story can lead to higher site sales. Matt Rickerby (blueacorn.com) produces the following statistics: ”On average, visitors to an About Us page were five times more likely to make a purchase than those that didn’t. They also spent an average of 22.5% more on their purchases. In cases… where the About Us page was of very high quality, the results were almost double…“ If you have a funny story to tell about your business’s birth, tell it. If you have a unique business philosophy that’s important to you, tell it. Lesson learned: as customers learn more about you, they’re more likely to convert.
Read more, learn more. Head over to blueacorn.com to read Rickerby’s article, How to Drive Conversions With Your “About Us” Page.
-Christopher Lin, Lexity