Fact: Being retweeted helps your online store’s search engine ranking.
Fact: Being linked to on Facebook helps your online store’s search engine ranking.
In a recent article for onlinebusiness.volusion.com, Matt Winn runs through several tips and strategies regarding just how to tie together your SEO efforts and social media marketing (7 to be exact). For starters, you should 1) make it easy for people to find/share your content and 2) encourage people to share and engage with your content. The power of the “social share button” has become widely known and widely undebatable. However, it’s power should not be limited to its presence on your page. Actively encourage users to share content – whether it be for discounted merchandise as a reward, or as simply an aspect of professed customer loyalty.
To improve your search engine ranking, brainstorm creative ways with which to use your social media presence to promote customer evangelism. Tying together your SEO efforts and social media requires that you produce “good” content (content that customers want to share).
Short and sweet, visit Matt Winn’s article, The Beginner’s Guide to Integrating SEO and Social Media, to learn more.