If you’re focusing on building brand awareness (for your small business) through social media, a recent article by Paul Chaney (practicalecommerce.com) provides unique strategies to get your online store out into the “social” community – from posting outside of normal business hours to cleverly including discounts and offers in posts. (Despite it’s focus on Facebook, the basic principles of the article can be applied to most social media outlets).
At its core, Facebook and other forms of social media should be treated as public relations vehicles, whereby your focus should not solely depend on advertising your products, but should depend on the even larger scheme of interacting with an entire community (including your competitors). Chaney provides this one tip, “Share Posts by Other Pages”:
“In the same way that Facebook users can “Like” pages, Fan page administrators can Like other pages, as well. Doing so gives them the ability to share content from those pages on their own Timeline. Not only is this good public relations, the fact that you have shared the post is highlighted on the other page, which can lead to more traffic to your page and further increase the chance for engagement.” The old adage, “I do this for you, you do this for me,” boldly stands strong across the Facebook platform in terms of emarketing.
For more tips on using Facebook (and other social media outlets) to build the awareness of your company (9 more tips, to be exact!), visit Chaney’s article, 10 Strategies for Effective Facebook Posts.