In a clever article, Carla Young (@carlayoung, momeomagazine.com) details several ways to get unfriended on Facebook (i.e. the exact opposite of promoting customer evangelism… getting fans, customers and friends to reject your business altogether!). In order to effectively use Facebook as a means for marketing your business, avoid using the social media site as a form of unwanted solicitation.
“The idea of social media is to BUILD relationships over time.” And with that, your online store should utilize social media as a means for interaction, not as a place to intensively pitch your products and services.
Similarly, it might be just as easy to post promotions for your products on your friends’ walls or through direct messages. Once again, however, Facebook is meant for social interaction – not for making “cold-call-like” sales.
To learn about five more ways in which your online store can lose friends on Facebook, read Carla Young’s article, Facebook Spammers… Really? Haven’t We Learned? 7 Ways to Get Unfriended on Facebook.
-Christopher Lin, lexity.com