Roger Dooley (neurosciencemarketing.com) has stumbled upon a useful finding. If you’re focusing on converting customers, consider using the magic word, “free shipping.” A recent study by Kanta Media shows that the strongest motivators to make a purchase all include one common word: “free.”
“Amazon offered a free shipping deal across multiple countries years ago. The result: increases in sales in all countries except France.” Marketing your products with the additional benefit of “something free,” however, isn’t without its perils–one of which might be the cheapening of a product’s image.
To read more, visit Roger Dooley’s article, What’s the Magic Word for Ecommerce Sales.
-Christopher Lin, lexity.com