Jesper Astrom (@JesperAstrom, jesperastrom.com) has uncovered an incredibly useful piece of insight… Did you know that Google categorizes the text on your website from a level of basic to intermediate and advanced? Attempting to rank the most relevant content in the top of the search engine, Google provides search results that directly relate to the text category (or rather the ‘reading level’ of your website–basic, intermediate and advanced) and the reading level of a search query.
If a user can’t understand the search results that Google provides, the search results are useless.
The important thing, here, however isn’t the need to immediately go and change the ‘reading level’ of your website and its content. Instead, you need to know the reading levels of the demographic of your preferred/converting visitor. For SEO to be at its best for your online store, you need to evaluate whether or not the text of your website matches up to the reading levels of your ‘ideal or preferred customer.’
Simple enough… but there’s more! Visit Jesper Astrom’s article, Reading Level and SEO, and you’ll see just what we mean. Astrom’s intuition about “reading levels” is notable enough.
-Christopher Lin, lexity.com