A new article for @crowdshifter by Eric Tsai recommends 9 brilliant and simple ways to increase your website conversion rates (yes, we really do think that they’re brilliant and simple). But before you rush off to conduct a checklist of Tsai’s 9 tips, Tsai makes the following important distinction:
“Conversion rates typically depend on two factors: 1) Qualified Traffic… [where] the goal is to capture only traffic that’s more likely to convert; [and the] 2) Landing page… [where] it’s important that the links you use to send traffic to your website is relevant to what that person is looking for.“
Instead of spreading your resources thin by attempting to garner as many visitors to your site as possible, it’s perhaps more important to specialize in the demographic your advertising to. Here are just 2 of Tsai’s tips:
- Cater to Online Reading Habits: ”What doesn’t get read doesn’t get clicked on.” Did you know that online readers view web content in an F-shaped pattern? “You should use attention call-outs such as headers, subheads, paragraphs and bullet points with words that users will notice when scanning down the left side of your content in the final stem of their F-shaped behavior.
- Leverage Image or Rich Media to Direct Attention: ”Studies have shown that people perceived websites as more ‘professional’ or ‘trustworthy’ when they had images of people on the site.”
Want to read more? (Because we’re willing to bet that you do!) Visit Eric Tsai’s article for crowdshifter.com, 9 Keys to Increase Website Conversion Rate and Turn Visitors into Customers.
-Christopher Lin, lexity.com