A great looking site can be very pleasing to customers, but you need more than that to gain their trust so that they make a purchase from your store.  Here are few very simple tips (nonetheless, often overlooked):

• Chat live
• Live chat button on your website can be text based or you can even use a web camera. This gives customers an opportunity to view the person they are interacting with.
• Act live
• You can post a video of product reviews, demos etc on your website.
• Speak live
• Add a toll free/ contact number to your website so that your customers can reach you anytime.
• Be social
• Open a Facebook, Twitter and Pinterest account.

From more tips go to How to gain online shoppers’ trust? by Idris at retail-ecommerce.com

- Priyanka Jain, lexity.com